Recent posts
- Singapore Biennale in the public art biz - a win-w...
- Graffiti
- Singapore at the Cans Festival
- Public sculpture in the way of retail experience? ...
- portrait of Thomas Woolner
- Knitting Graffiti
- Move this tin can!
- Not so delightful "Turkish delight"
- The 'mysterious tower' of CBD
- Roman fountains run red
Archives
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
2003 and earlier
Singapore Public Art Database
added most recently
listing by artist
listing by date
listing by location
search
www.flickr.com
|
Sunday, August 19, 2007
more from Sao Paulo - city without billboards
We blogged this move by Sao Paulo (after all the world's fourth largest city) in January. Here's a story from Adbusters: #73 Carbon Neutral Culture / São Paulo: A City Without Ads. The rhetorical move that got this law passed seemed to be to characterise public advertising as visual pollution.
Notes for advertisers and urban designers, in case this measure gains popularity:
- at first, people got lost without billboards to orient themselves, now they find new points of orientation
- corporations are relying on their corporate colors for branding in public, painting their buildings, etc
- sometimes billboards are more about what they hide than what they show - Sao Paulo's slums are more present
And here's an excellent YouTube report that seems to have been the main source of the AdBuster story.
Yankee vodcaster interviews the mayor, anticonsumerist rock bands ("protect me from what I want"), advertising execs and so on. So is was this all a plot against ClearChannel?Labels: advertising
# posted @ 12:20 PM 0 comments | add a comment
Tuesday, January 30, 2007
a Sao Paulo billboard ban
Not just billboards in fact, but most advertising in public space, including on buses and taxis. In European cities, private companies have been subsidizing public amenities with advertising contracts for years. (I'm pretty sure that J.C. Decaux started this first, in Lyon, building bus shelters for the city in return for the rights to sell ads on them.) In the US it doesn't work because the basic advertising math--dollars per eyeball--doesn't work in US cities. They're not dense enough.
But São Paulo has had enough of all of it - billboards legal and illegal, ads on taxis, neon signs, shop frontages, the whole bit. They even tried to ban skywriting and banners from airplanes, but it seems the Federal government has jurisdiction over airspace, not the city. The law passed the city assembly 49 to 1! It will be a fascinating experiment, and I suspect, unsuccessful. But worth trying.
Billboard ban in São Paulo angers advertisers - Americas - International Herald TribuneLabels: advertising
# posted @ 8:10 PM 0 comments | add a comment
