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Sunday, March 18, 2007
the battle of the projections begins
The battle of the projections is now well underway. The entrance of spectacle into the public sphere moves onto a new plane (as it were). The UK will be a key place for this, given the appetite of marketeers for ambient advertising, and given the high profile of innovative public artists like Banksy or Gromley in defining the public art enterprise.
Beyond urban screens we have urban projections - the use of high powered mobile projectors to put guerrilla images on public facades. Advertisers have been very quick to seize upon the R & D efforts of artists, and now we're in a period where the artists and the advertisers are contending, with the public authorities of the city watching bemusedly.
See the story at Metro News UK.
Who projects best? Can a screen refuse illumination? How do you wash off a slide?Labels: urban projections
# posted @ 12:39 PM 0 comments | add a comment
